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369 Carrier Services

Carrier management

Revenue Analysis

We monitor your business performance so decisions are based on numbers rather than impressions.

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What we track

  • Weekly revenue
  • Monthly revenue
  • Rate per mile
  • Deadhead percentage
  • Loaded miles
  • Gross revenue
  • Net performance

Most carriers know their gross. Far fewer know their deadhead percentage — and that is usually where the money is going.

In practice

Why this is the part that costs you money

Almost every owner-operator knows their gross. Far fewer know their deadhead percentage, and that is usually where the money is quietly going.

Gross revenue is a flattering number. It rewards activity rather than profitability, and it hides the two things that actually determine your year: how many of your miles were empty, and how much of the revenue you earned never made it onto an invoice.

We track the numbers that matter per load and per week, so the picture is factual rather than impressionistic. Two carriers running the same lanes with the same truck can differ by thousands a month, and the difference is almost never driving skill.

How it runs

Revenue Analysis, step by step

  1. 1

    Per-load figures are captured

    Gross, loaded miles, deadhead miles, fuel and tolls — recorded as the load runs rather than reconstructed later.

  2. 2

    Rate per total mile is calculated

    Not rate per loaded mile. Empty miles are miles you paid for.

  3. 3

    Deadhead percentage is tracked over time

    The single most useful number most carriers do not have.

  4. 4

    Patterns are surfaced

    Which lanes, brokers and equipment types actually earn, once the empty miles are included.

What carriers get wrong

The mistake: judging a week by gross revenue

A week grossing nine thousand with thirty percent deadhead can net less than one grossing seven with eight percent. Gross is the number carriers quote each other; net per total mile is the number that pays the truck note. They frequently move in opposite directions.

Questions

Revenue Analysis — common questions

What is a good deadhead percentage?

Lower is better and the achievable floor depends heavily on your lanes and equipment. What matters more than any benchmark is knowing your own number and watching the direction it moves.

Do you provide reports?

Yes — weekly and monthly summaries of revenue, rate per mile, loaded and empty miles, and how the trend is moving.

Can this help me decide whether to add a truck?

It gives you the real per-truck numbers to base that on, rather than a gross figure that flatters the decision. Whether to expand is yours to make; we make sure the inputs are honest.

No price list

See it before you commit to anything

We do not publish rates. The honest answer depends on your equipment, your lanes, how many trucks you run and how you like to operate — and a number posted on a page has to ignore all of that to exist at all.

What we offer instead is a free trial week. We take your operating preferences, complete your broker setups, find you a load, negotiate the rate and run the week with you. Everything described on this page is included — it is the real service, not a trimmed demonstration of it. If the week justified itself we carry on and talk terms. If not, you owe nothing and you keep the revenue from the load.

To start we need your active operating authority, a certificate of insurance and a signed W-9. With those in hand, broker carrier packets can begin the same day.

Ready to keep your truck loaded?

Talk to a dispatcher today. No long-term contract, no obligation on the first call.

Call a dispatcher — (859) 340-1072